Sites like these try to market more obscure products to a large number of customers, realizing profits in doing so.

This same concept can impact the business models of mobile operators as they also face a similar market curve (see figure below).

Until now, operators haven’t offered mobile services to villages because it has been impossible to do it profitably.

The reason for excluding the “Long Tail” from mobile services is simply because of the threshold of viability. One of the possible ways of including the “Long Tail” in providing the mobile services is to bring down the cost base and thus driving down the threshold of viability.

Now, with the advent of WorldGSM™, it is possible to connect the unconnected long tail – and help to improve the lives of billions of people around the world.

Mobile operators around the globe are faced with the problem of reducing ARPU because of fierce competition. The biggest challenge for operators is to rapidly enhance their existing infrastructure while remaining profitable.

One way to improve profitability is to reduce the costs of operations of the network. On analysis of the balance sheets of Airtel and Idea, we found that “Power and Fuel” forms the biggest chunk in the network operating costs.

Read the entire post here